Is your social media page not kicking off the way you’d hoped? Perhaps you wish to share your knowledge with others, or you want to start a career with social media, but you’re not getting enough engagement. Although making an account may seem easy, there are certain things that you need to look out for so that you catch your audience’s eye. Publicity plays a large part in what makes a social media page successful and so you need to do it right. Therefore, here are 5 steps you need to take in order to improve your social media engagement.
1. Have a good layout
Graphic design is the very starting point of gaining engagement. Be sure to give your social media page a clean look that is welcoming for your target audience. Keeping the right fonts, having a consistent colour scheme and spacing things out helps a lot when it comes to attracting others. Organising things so that your content is both chronological and flows well motivates people to pay attention to what you have to say.
Finding ways to promote your social media page in other places such as other sites is a good way to gain engagement. People are more inclined to associate with things they are more familiar with and if they have seen an advertisement about your page somewhere else, they would be driven to see what you offer. Also, it increases your page’s chances of getting noticed among a countless number of others, as your page would then be what comes to mind first because they’ve seen it before.
3. Listen to others when it comes to improvement
When someone has an idea on how to improve your social media page, take it into consideration. It shows that you’re willing to respond to people’s constructive criticism, which will then lead them to respond to you, thus increasing engagement. It shows that you are within reach and that they can level with you, which is rare for sites and pages nowadays. This means more people will interact with you as they feel they can without being pushed to the side.
4. Hold events that the audience can take part in
Putting up an event that others gain from is a fast-track to increase your engagement. Occasions such as conditional giveaways and competitions are very appealing to those who are looking for something to gain. Announcing something that the audience can compete for, be it an actual item or a chance to be promoted on your page, piques the interest of many as they have a chance of winning.
5. Introduce something with a limit
You could put on a one-time-only sale or introduce a product or theme that will only be up for a short time. This gives people the impression that they must go to your page and get whatever it is you have introduced before the deadline. This is because they have the fear that they’d miss out as once something is gone, it’s gone.
Photo by Julia M Cameron